Sabinsa is pleased to announce that Lori Diez has joined the company as Sales Manager – Texas.

Lori joins Sabinsa with 12 years of experience as a diabetes care specialist in specialty pharmaceutical sales for a large international manufacturer, where she was instrumental in growing product brands, as well as building strong business relationships with physicians and members of the primary care industry. Lori also founded a non-profit foundation in 2016 to educate community leaders, healthcare providers and patients on juvenile diabetes in rural communities. Her foundation raises funds to send families to juvenile diabetic camps to increase their knowledge and skill-set in living with diabetes. Prior to entering the pharma industry, Lori taught marketing and trained marketing educators for the Texas Education Agency.

“Lori combines a successful sales track record with a genuine concern for improving people’s health,” said Shaheen Majeed, Sabinsa’s President Worldwide. “We’re pleased to have her join the Sabinsa team and look forward to her bringing the same combination of talents to interacting with our customers in Texas.”

“I am honored to join Sabinsa and am excited to be a part of a company so deeply focused upon the improvement of health,” Lori said.

Lori holds a Bachelor of Business Administration and a Marketing Education Certification from Southwest Texas State University.

Lori can be reached at